Friday, December 14, 2012

Content Audit - observations & connections

Three different websites whose purpose revolves around books the want to read and storytelling. Even though all three of them are different. One ending in .com, one in .net and the last one .org. Even though they vary in their format there are multiple similarities and things that I have observed. Some similarities that I noticed were things from navbar area, main content area, color, texture, footer, interactivity, and logo design and placement.

In two of these websites the navbar seems to be divided into two areas. The top horizontal navbar contain links like home contact and other basic links that are highly relevant to the purpose of the website. The second navigation area hold the rest of links like donate, calendar, or acts as a second navbar bar but only vertical. Also, all three website’s log/title is made up of type but has a mark or abstract image combined into the title/logo. Besides how the logo is created, the colors that the different logos use seem to reappear where highlighting text headings, rollover, and background color for the navbar links. This occurs in no two but all three of these websites.

All three websites’ logo are not in the same place but are always situated somewhere in the top left of the web page due to the studies that show people skim/read in an “F” or “Z” pattern. The only one that is not situated in the top left is still effective. It divides the navbar in half. Four links on either side that makes people feel like they have choice and yet not be overwhelmed by all the choices they have to click.

When creating the content audit I became aware of website content went highest to lowest, .org, .net, and .com. The last thing I observed during my audit was that the .com website did not have social media icons or direct the viewer to the facebook or twitter page. In today's world social media is becoming very important, if a website doesn’t have any links of social media , facebook, twitter, vimeo, youtube, pinterest, and ect, I consider it to be unfinished.

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